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With 7+ years of marketing experience, 3+ years leading teams, an M.A. in Sustainable Systems from Naropa University with a concentration in Organizational Leadership, and a B.A. in Media, Culture, and Communication from NYU, my background enables me to have a unique perspective and strategic approach when engaging with internal stakeholders, external partners, and domestic and global audiences.
Expertise
Integrated Marketing
Project Management, Cross-Functional Collaboration, Creative Storytelling, Brand Strategy, Positioning, Audience Research & Segmentation, Consumer Loyalty & Engagement
Digital Strategy
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Social Media, Email Marketing, Influencer & Ambassador Partnerships, eCommerce, Content Marketing & SEO, Digital Ads, Content Production & Distribution, Digital Asset Management, Affiliate Marketing, Analytics & Reporting
Organizational Leadership
Team Management, Talent Development & Talent Recruitment, DEI (Diversity, Equity & Inclusion),
Internal Culture & Communication, Employee Engagement & Advocacy
Past Work
Click below to learn about the work I've done
MarTech Stack
Organic Social
Social Media
Sprout Social, Falcon.io, Union Metrics, Iconosquare, Buffer, Dash Hudson, Hootsuite, Planoly, Khoros, Juicer.io, Socialbakers, Salesforce Social Studio
ESPs, Automation & Referrals
Email Marketing
Klaviyo, Mailchimp, HubSpot,
ActiveCampaign, Constant Contact, Mailshake, MailCharts, Milled, SparkLoop
Mentions, Trends & Audience
PR & Social Listening
Pulsar, Audiense, BuzzSumo, Brandwatch, Synthesio, Cision, Linkfluence, Meltwater, Mention, Radian6
DTC & Marketplace
Pure Play E-Commerce
Shopify, WooCommerce, WordPress, Kunst, BigCommerce, Destini, HotJar, Ubersuggest, Ahrefs, Crazy Egg, AnswerThePublic, Unbounce, Amazon (Ads, Vendor Central, Seller Central)
Creator, Ambassador & Affiliate
Partnerships
GRIN, BrandChamp, TikTok Creator Marketplace, Captiv8, AspireIQ, Upfluence, TRIBE, CJ Affiliate, Impact, AvantLink, Brandbassador
DAMs &Â Content Production
Digital Content Management
Bynder, Brandfolder, MediaBeacon, Monday.com, Canva, Cohley, Adobe Lightroom (Basic), Wochit, Magisto, iMovie, Powtoon, Fotor, MixCaptions, Snapseed, Union, VSCO
Consumer & Market Research
Data & Insights
SPINS, IRI, Nielsen, Numerator, Bedrock Analytics, Oracle BI, Criteo, Zappi, SurveyMonkey, Typeform
Paid Search, Product Content Syndication, Coupons & Rewards
Shopper Marketing
Instacart, Walmart Ad Center, RevTrax, Quotient, Inmar, NCH, Coupons.com, Ibotta, Rakuten, Fetch Rewards, IX-One, Syndigo, Salsify, 1Worldsync, Pinto, Criteo Ads
SEM, SEO, Reporting & Office
Ads, Analytics, Autosuggest, Optimize, Search Console, Shopping, Trends, Workspace, YouTube
Agile Scrum & Kanban
Project Management
Trello, Asana, Monday.com, Microsoft Planner & To Do, Basecamp, Harvest, Airtable, Smartsheet, Jira, Wrike
Paid Social & SEM
Digital Advertising
Social Ads Managers (Facebook, TikTok, Twitter, Pinterest, LinkedIn), Google Ads, SEMrush
CRMs
Customer Experience & Support
HubSpot, Salesforce Pardot & Service Cloud, Zendesk, Gorgias, Astute Agent
