Petit Pot

Strategy, Planning & Budget

• Developed annual integrated marketing strategy and budget and led execution to deliver on Sales & Marketing goals and company objectives.

• Identified KPIs to evaluate performance and drive business results.

• Actively managed marketing budget and resources, prepared and presented quarterly reviews of budget vs. actuals, and made propositions on how to optimize spending.

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Brand, Innovation & Packaging

• Updated brand and product positioning informed by market research and ensured alignment to deliver consistency across marketing mix.

• Owned new product development process, which included management of the stage gate process, launches, and post-mortem analysis, in partnership with the CEO/R&D and Executive Leadership.

• Was responsible for delivering 360 campaigns, packaging, print ads, and marketing collateral on time, on brand, and on budget.

Insights & Analytics​

• Leveraged syndicated store and panel data (IRI, SPINS, Nielsen, and Numerator) to inform omnichannel strategies and activations as well as constantly deepen consumer understanding.

• Helped to create and foster a culture of data-driven decision-making, together with the Head of Sales, educating internal teams on data capabilities, tools, and interpretation.

• Measured and reported on marketing program effectiveness with an ROI lens and provided recommendations for optimization.

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Digital Marketing

• Spearheaded plans and directed implementation of all digital activities across web, social, email/SMS, ads, influencer, and brand partnerships.

• Supervised the development of monthly content calendars and collaborated with Web Developer to enhance digital presence and overall user experience.

• Built and grew influencer network to 200+ active creators through acquiring an influencer marketing software platform and streamlining processes.

• Kept track of the evolving digital ecosystem, evaluated emerging technologies, and gave recommendations for adoption when aligned with business objectives.

Shopper Marketing & Merchandising

• Built and implemented effective shopper marketing plans with the Head of Sales for top priority retailers, including Walmart, Costco, Whole Foods, Publix, Wegmans, and Meijer.

• Oversaw and contributed to the production of sell sheets, pitches, and decks through copywriting, editing, and providing creative direction and thought leadership.

• Managed coupons (digital, print, and IRCs), cash back offers, in-store promotions, sampling, and signage.

• Guided agencies and internal team on paid search and display ad campaigns and digital shelf SEO and content enhancements for Walmart, Amazon, Instacart, Imperfect Foods, and more.​

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Team Development & Engagement

• Identified opportunities for growth, mentored, and supervised Marketing Specialist and Interns.

• Partnered with Executive Leadership to create brand values, begin B Corporation certification process, and roll out team building and employee engagement opportunities.

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Relationship Building & Collaboration

• Developed strong relationships and worked closely with Executive Leadership, Sales, Finance, and the Board to foster trust and transparency and drive business results.

• Guided agency and vendor relationships, contracts, and cross-agency communications to maximize efficiency and effectiveness.

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